She is the Founder and Managing Director of the Berlin-based non-profit association Global Project Partners (GPP), started in 2001 and which has grown over the years implementing a wide range of projects specifically geared towards supporting Arab businesswomen, vocational and educational training in developing countries, and knowledge transfer in the field of renewable energies.

In 2017, she founded her company MENA Business GmbH and co-initiated the initiative Digital Arabia Network (DAN) for connecting the digital community in the Arab world. She is currently also the Co-chair of DAN and the CEO of GPP.