Online Media & Journalism

Dina Ibrahim

Project Manager of Akhbar Meter Project

Project Manager of Akhbar Meter Project

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Dina Ibrahim is an experienced program coordinator from Egypt, with a demonstrated history of working in the civic and social organization industry. She is the Project Manager of Akhbar Meter. Akhbar Meter is the first digital media observatory in Egypt and the Middle East that ranks digital media channels according to their adherence to ethical and professional standards of media production. The team monitors and evaluates news articles from the most popular news websites based on a comprehensive methodology tackles professionalism, credibility and human rights compliance. The final evaluation is calculated through a mathematical equation that generates a percentage that informs the media consumer to what extent s/he can trust media content and distinguish between fake and true news. The project mainly aims at holding media institutions accountable for the mistakes they commit.

The observatory also offers training for journalists and individuals interested in media ethics. In short, Akhbar Meter is an attempt to respond to the increasing use of media to manipulate the public and polarize the society by holding them accountable for what they produce in front of media consumers.

For the idea behind Akhbar Meter, Dina Ibrahim was selected as one of the 22 finalists of the MENA Innovation Challenge in 2020.