Maged Farrag is a digital media evangelist from Egypt, who founded his first company Mega Media in 1994 to become Egypt’s leading multimedia service provider. His work extended to cover innovative use of technology in advertising, communication and cultural heritage documentation. He has received numerous advertising and content awards. In 2013, he co-founded Fifth Dimension–5d, a merger of 5 companies working in complementing aspects of digital and marketing domains to become a one stop digital marketing agency. Being the creative and innovation director of 5d, he introduced augmented reality applications, game development, hologram projection and Virtual Reality as well as many innovative digital installations.

In 2016, he co-founded 5dVR, a company specialized in creating VR/AR content and experiences. His project ‘Kemetverse’ offers its users to experience an extraordinary form tourism with the help of VR technology, allowing them to be part of the first stereoscopic 360⁰ Tour in Egypt’s Pharaonic tourist attractions, to include Luxor and its famous Karnak and Luxor Temples. The VR experience offers user options for a Guided Tour with a descriptive narrative and a Free Tour that could offer a sound description option at landmark touristic monuments.

For the Kemetverse project, Maged Farrag was selected as one of the 22 finalists of the MENA Innovation Challenge in 2020.